Fitbit is making the next million-dollar smart home.
The startup has started manufacturing the first 500,000 of its Fitbit models in a test facility in Georgia, the company announced today.
The first 500 models will go to a limited number of customers.
Fitbit Chief Executive Officer Kevin Plank said the company has “made some incredible strides” in making smart home and fitness devices more appealing to consumers.
Fitbits were the hottest new product category in 2016.
The company expects to ship about 3 million smart homes this year, up from about 2.3 million units in 2017, according to a report from Kantar Worldpanel ComTech.
Fitbits will be available in several colors, including white, gray, black, red, and blue.
Plank says the company is targeting “a number of different consumer segments,” including “young people and families,” and “individuals with various levels of fitness.”
Fitbit, which is owned by Microsoft and Google parent company Alphabet, started out making fitness trackers in 2014.
That strategy has been disrupted by Apple, which has made its own fitness tracker.
Fitbot is an Android app that lets you use an iPhone or iPad to control a home smart thermostat.
Fitbots can track how much you exercise, sleep, and eat and also tell you how much energy you need.
Plunk said Fitbit plans to sell about 1 million Fitbits this year.
The Fitbit chief said Fitbts are being made in the United States, Canada, Germany, Australia, Brazil, India, and South Africa.
Planks CEO also said Fitbits are being developed with sensors in mind for health.
He said FitBits will have a built-in camera and heart rate sensor, which will allow the devices to track things like steps, calories burned, heart rate, and temperature.
FitBots will be cheaper than competing products, he said.
Fitbs smart thermos will have sensors in the glass, meaning Fitbits will have to be more expensive than competing models to compete, he added.
Plunks goal is to create “a platform that can be used by thousands of people.”
Fitbuds smart thermo has sensors in a glass, so Fitbits thermos can be more affordable, he told the investors in a conference call.
FitBit’s CEO said Fitbots will also have sensors for heart rate and temperature, and will be more secure.
Plocks goal is also to sell more than a million Fitbigs this year for less than $100.
Plans to make $40 smart home products have also slowed, Plank told investors.
Fitbrands future, Planks told investors, will depend on how well Fitbits and its competitors fare in a “global marketplace” like the one Fitbit operates in.