In 2014, Apple’s iPhone Xs was released to the public, and its launch price was set at $1,499.
By the time it arrived in the hands of the world’s best iPhone buyers, it had already racked up $1.4 billion in sales, and by the end of its first year, the iPhone XS was on course to sell $1 billion more than the iPhone 7, making it the most profitable smartphone in history.
In 2020, Apple launched the iPhone SE, priced at $999, and it’s been selling better and better ever since.
By 2021, it will be worth $1 million.
And in 2022, it is on course for a record $1 trillion in sales.
“It’s a great thing to see Apple’s growth continuing, and that it’s also growing in scale, in the smartphone market, and in terms of number of devices in the market,” says Adam Jonas, an analyst at the research firm IDC.
“I think it’s a very positive sign for the long-term future of the industry.”
But for now, that growth is being driven by a relatively small subset of smartphone users: those who buy iPhones through a carrier.
The vast majority of the $1 tranche is made up of iPhones sold by Apple itself, meaning that those buyers make up about one-third of the market.
Apple’s iPhones sold through its retail partners, not carriers.
Apple is a $5 billion company.
It has an operating loss of $1bn, and Apple has a stock price of $12.5 billion.
The bulk of its cash is invested in its stores, and the company has $3.9 billion in cash, compared to $6.3 billion for Samsung.
But the company still faces some serious competition.
In 2019, Nokia’s Lumia 920 was released, and now the two companies are competing to win the next $1tranche.
Nokia has sold more than 1.3 million Lumia phones, and has a market capitalisation of $11.5bn.
Nokia is also a huge player in the low-end smartphone market.
Its devices are cheap and can cost less than the Apple iPhone, and Nokia’s phones are more than twice as good as the iPhone’s.
In 2020, the Lumia 920 sold for $399.99.
The next-gen iPhone, however, is expected to cost twice as much as its predecessor.
And that means the market for the iPhone will continue to grow as Nokia and Apple work together to make the iPhone a more affordable alternative to Samsung.
“It’s very exciting for the company because it means we can be the first to deliver the next-generation iPhone to our customers,” says Jonas.
Despite that, Jonas says that the iPhone has struggled to attract the right customers.
“The iPhone SE is a great example.
The iPhone X was a great phone and it was one of the best smartphones we’ve ever produced.
But it wasn’t well-received.
And a lot of people were upset about that,” he says.
“There was a lot going on in terms to the way the iPhone was marketed and the way it was sold.
But that was also a very, very niche market.”
The future is bright, says Jonas, and if Nokia and the iPhone can deliver the new iPhone that can be considered the next big thing in the mobile industry, it could be a very exciting time for Apple.
It could also mean the end for the Nokia Lumia 920, which was so popular that it sold out in just two days.
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